We’ve recently noticed two new directions that large image or mural communications have gone recently, both very focused on “realism.” One form is writing about “nothing” or the perceived need to give people a “break” in billboard communications and the other is taking the ability to create realistic art to the extreme of actually tricking the eye by painting what might be perceived not as art but as disaster. The former type of minimalist communication is intended to turn billboard works around, to communicate by not communicating. It reflects the very real “message overload” world we living — in the United States and other capitalist countries how people in those cultures have subconsciously trained their minds to not look at obvious attempts to advertise and the recognition that breaking through this new subconscious pre-occupation is possible simply by reversing what is expected to a minimalist result.

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